instead, they called the pro- romney, the pro-obama, the pro- gingrich super pac. they talked about and that way. in doing that they increase the accountability of the benefit to canada for the content. they did this in questions in the debate. it was important. it happened in print as well. as of the journalistic community somehow thought -- agreed, and now there is no group that just agrees to these things, that the public would be deceived if he picked up names such as priorities usa, restore our future, as if they had some meaning, and given legitimacy in the process. that translation, which we continue to see when there is talk about third parties, i think it performs an important journalistic function as we try to at least figure out who benefits from this. >> kendall. -- ken doyle. is there any legal obligation or ethical obligation of the people who are running the ads -- running the tv stations running the ads they are receiving, receiving the money, should they be trying to find out at all who is actually paying to air these ads, or in forming their viewe